EFTA02469825

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From: Michael Wolff Sent: Friday, March 18, 2016 3:40 PM To: Jeffrey Epstein Subject: Patterson A few things to think about: That being said, you do=need an immediate counter narrative to the book. I believe Trump offers an=ideal opportunity. It's a chance to make the story about something oth=r than you, while, at the same time, letting you frame your own story. Als=, becoming an anti-Trump voice gives you a certain political cover which y=u decidedly don't have now. Still, this necessary involves you going p=blic. And so the most basic decision is about your willingness to do that.=My view is that in a couple of weeks you could master message and technica= proficiency. I know a bunch of people who could be very helpful here. Thi= would involve something along the lines of you writing an op-ed, doing a =igh profile television interview (Charlie Rose, I'd say), and perhaps =ome social media efforts. Speaking of which, agai=, I think a strategic plan, involving your public identity, philanthropic =ctivities and interests, and the development of media allies, ought finall= to be put in place. A big, comprehensive, expensive effort. The alternative is to continue to keep head down and hope Patte=son book is just more he-said she-said and Connolly getting lost in the re=ds (which, as an inveterate conspiracist, he always does). My worry is tha= Patterson can be counted on to produce a bestseller, and while he isn'=t regarded as a serious writer, he'll surely be